What exactly is That’s A Awful Lot Of Cough Syrup?
That’s A Awful Lot Of Cough Syrup, started by rapper Desto Dubb, is an independent clothing label planted in Los Angeles. The label contracts to ALOCS, a contraction found in the press material and visible in item names such as the A.L.O.C.S. T-Shirt. The range is plain on paper, spanning tees, hoodies, sweatpants, shorts, denim and that’s awful lot of cough syrup accessories, and strange in practice, since the brand’s own name is the leading graphic on most of it. Searchers come at it through a dozen spellings, including alocs clothing, cough syrup clothing and the shorthand awful lot of cough syrup. Registered as THATS A AWFUL LOT OF… LLC, the legal entity carries no apostrophe and a trailing ellipsis. Before anything else, get this straight: the brand writes «A Awful Lot», not «An Awful Lot», and the ungrammatical article is a choice. It is common to type thats a awful lot of cough syrup without the apostrophe, yet only the version with «A» fits the registered mark.
Who is behind it?
Desto Dubb, a rapper and entrepreneur from Watts in South Los Angeles, is the founder and the chief executive. He had been recording for years before he sold a shirt, which explains much of how the company conducts itself. What you are looking at is not a design studio with a rapper attached as a face, but a rapper’s business, run from the same crowd as his records. He has said that other labels are built around an aesthetic, and that his own is wrapped around himself instead. The result surfaces in graphics that read like song titles and in drops timed to events rather than fashion seasons.

On his legal name the documentary record is slimmer than the internet implies. The United States trademark for the phrase is registered to Joshua Kashif Taylor, and posts on the brand’s own blog carry a matching byline. Other names do the rounds on unsourced commercial sites and are best left alone, since for every practical purpose he is Desto Dubb.
How did the name come about?
A viral clip pushed the phrase into circulation, an officer’s line became the brand name, and Desto Dubb turned that line into a business. The anecdote shows up in nearly every write-up, and it deserves care, since material online claims the clip was staged and no primary transcript settles it. Documentation reaches the commercial outcome rather than the encounter, and the trademark record lists first use of the mark in November 2018.
What the phrase describes is promethazine-codeine cough syrup, the prescription medicine known in rap slang as lean, and the company does not pretend otherwise. Nor does it treat that as a selling point: its own site runs a standing banner reading «! PLEASE DO NOT SIP DRANK AND SHOOT FIREARMS !». The product names trade in medical and horror imagery, from Big Pharma and Promethazine Tour to Paralysis and Drankenstein, a graphic vocabulary rather than an instruction. The clothing is clothing, and the remainder of this piece sticks to garments and prices.
What year did it start?
2018 is the year to use. First use of the mark is given in the trademark filing as November 2018, and an AllHipHop profile published in November 2023 describes the label marking its fifth anniversary. There is coverage putting the earliest selling during the pandemic, but that conflicts with both markers, and the filing and the anniversary piece are the stronger pair. Most young streetwear brands cannot manage two independent pointers to one year.
Literally, it started with a van. On its own about page the brand describes Desto Dubb selling clothes out of a van in a parking lot in downtown Los Angeles, an origin it tells on itself rather than one assembled by a reporter. The method is still captured by that detail: small batches, direct contact with buyers, and drops announced through social accounts instead of wholesale calendars. By 2026 there is an online store and physical retail, and even so the rhythm still looks closer to a van than a department store, with fresh batches landing every week or two.
What does the brand actually sell?
The core is heavyweight cut-and-sew basics wearing jumbo screen prints front and back. Hoodies are the heavy end, the Classic Cough Syrup Hoodie listed at 16 oz organic cotton and hand-dyed in Los Angeles, while sweatpants use a 14 oz cotton and recycled polyester fleece. Tee names run to King Of The Kill, Drankenstein, Juicebusters and Big Pharma, and the Classic Cough Syrup T-Shirt is published at 6.5 oz organic cotton. Denim is kept thin, and the Double Cup Cargo Shorts, a 14 oz garment-dyed cargo short with double-layer back pockets, is the only piece in that collection in 2026.
Two details identify the brand better than any graphic: the signature yellow woven label, named again and again in its own product copy, and the published fabric weight. Apparel runs XS to 3XL, denim and workwear sell by waist from 28 to 44, and neither a global size chart nor washing instructions is published. Set per garment, fit guidance is not uniform, because the classic pieces are called true to size while the lightweight jersey tees say plainly that they run small.
What are the prices?
The core prices shift hardly at all, which makes them easy to hold in your head. At the brand’s own store, as of September 2026, a tee is about $150, a hoodie about $200 and sweatpants about $200. Denim shorts sit near $150, puffer jackets between roughly $200 and $250, belts and Dickies trousers around $250, and the Dickies jacket tops the range near $350. At the other end a bandana runs about $25, socks and boxers fall in the $50 to $70 band, and women’s pieces roughly $48 to $160.
Because streetwear prices and stock change constantly, read that ladder as a shape rather than a quote. The band places cough syrup clothing at the upper end of independent streetwear, well above mall-tier graphic brands and far below European luxury houses. The band also works as an authenticity signal, since a $45 tee wearing this logo did not come from the company selling them at $150.
Where is it produced, and where can you buy it?
Los Angeles, which the brand prints on the garments themselves. Across the product copy «Made in Los Angeles» appears again and again, and individual pieces are described as hand-dyed and printed or screen-printed in the city rather than finished abroad. A Black-owned business is how the same copy describes the company. At these price levels local small-batch production explains the numbers, since a 16 oz cotton hoodie made here was never going to be a $60 garment.
The company operates its own online store plus a small number of physical locations. At 7669 Melrose Avenue in Los Angeles sits the flagship, and the company also lists 312 West 5th Street in Los Angeles and 5410 Almeda Road in Houston. Because there is no store-locator page and no published opening hours, those addresses are worth confirming before travelling. Anything else that passes for an outlet is best judged on the garment, meaning the yellow woven label, the published fabric weight, the real price level, and whether the product name appears in the brand’s own catalogue.
Fact file for the brand
The details that survive checking are assembled in the table below, and the ones that do not are left out. The prices were pulled from the brand’s own store in September 2026 and are hedged, since they move. Dates come from the trademark record and dated press coverage rather than brand mythology. The addresses given are the ones the company lists on its own social profiles, with no published opening dates. Where a claim is contested, such as the origin clip, the row records what is documented. It works best as a starting point for your own checks rather than a final word.
| Item | The record |
|---|---|
| Brand name, the company’s own spelling | That’s A Awful Lot Of Cough Syrup |
| Shorthand form | ALOCS, sometimes written A.L.O.C.S. |
| Spellings shoppers commonly search | thats a awful lot of cough syrup, awful lot of cough syrup, alocs |
| Registered entity | THATS A AWFUL LOT OF… LLC |
| Founder of the label | Desto Dubb, rapper and businessman |
| Founder’s home ground | Watts, South Los Angeles |
| Trademark holder of record | Joshua Kashif Taylor, as listed in the US trademark record |
| First use on record | November 2018 |
| Where the selling started | Selling out of a van in a downtown Los Angeles parking lot |
| Signature details | Yellow woven label, alongside jumbo front and back screen prints |
| Core pricing, September 2026 | Tees about $150, hoodies about $200, sweatpants about $200 |
| Manufacturing | Made in Los Angeles, billed in product copy as a Black-owned business |
| Flagship address | 7669 Melrose Avenue, Los Angeles |
| Other locations listed | 312 West 5th Street, Los Angeles; 5410 Almeda Road, Houston |
